Absorption in Nutraceuticals: Why Formulation Matters
White paper — Even the best-researched nutraceutical ingredient is only as effective as the amount that reaches its target tissue. Dr. Jennifer L. Greer examines the five barriers that make...
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Clinical insights and medical breakthroughs from our lead doctors and pharmacists.
Latest blogs
Why Healthy Aging Just Became the #1 Reason Consumers Buy Supplements
Healthy aging is now the #1 reason consumers buy supplements (NBJ 2026 data). What's driving the shift, what it means for what you take, and why it matters.
The Science of NR: Top 5 Clinical Studies Every Longevity Enthusiast Should Read
Five crucial studies on NAD+ and NR, selected by our longevity experts.
NAD+: The Super-Fuel That Powers Every Cell
NAD+ (Nicotinamide Adenine Dinucleotide) is an absolutely vital molecule found inside every single cell in your body. Think of it as the ultimate energy transport system. It's the key factor...
The Hidden Cost of the Buzz: Classic Energy Drinks
The "energy" provided by classic energy drinks is unsustainable, fleeting, and creates a cycle of dependence. For a truly sustained, balanced energy level, the evidence points away from acute sugar...
About Nicotinamide Riboside (NR)
History NR was first identified as a naturally occurring nutrient in milk in 2004, when researchers discovered its role as a NAD+ precursor in humans. This discovery laid the foundation...
